Akshay and Deepak are two enterprising youth. They have passed out from IIM, Lucknow. They thought instead of doing a job, they will launch fresh vegetables in Indian markets. Having learnt of the future conventional foods, they decided to venture into cultivation of Capsicums. Capsicums are known to be the best alternative food for vegetarians. For Akshay and Deepak fund raising was a serious handicap for mass production. However, the first trial batch of Capsicums that they produced was bought by Star Hotel in Delhi. Further, the hotel placed orders for supply of 20 kgs every day. Now Capsicum industry is run by small entrepreneurs, like Akshay and Deepak. Another big player M/s Ajay Capsicums, equipped with cold storage facility was more interested in the export market. Akshay and Deepak have set their sights high. They aim to sell Capsicums in a very big way all over India. Capsicums have a great market potential and is a perishable food.