After reading Porter’s Five Forces paper, refer back to St. Sebastian and the facts laid out in the background reading and Case #1and consider:
What products are in this industry vs. part of another distinct group?
What is the geographic scope of competition?
Identify the participants and segment them. Who are,
The buyers and buyer groups?
Suppliers and supplier groups?
The competitors?
The substitutes?
The potential entrants?
Which of these forces is strong/weak and why?
If possible, analyze the industry structure.
Why is the level of profitability what it is?
Which are the controlling forces for profitability?
What are the recent and likely future change in each force, both positive and negative?