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After critical success factors (CSFs) have been identified, the next step in developing a competitive strategy is to develop relevant and reliable measures for these CSFs. These measures are important to help the organization:

a) Make profit for any extended period.

b) Increase sales above previous year(s).

c) Develop policies to enhance customer profitability.

d) Improve productivity in selected product areas.

e) Monitor progress toward achieving strategic goals.

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