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A major producer of passenger tires has launched an advertising campaign in which it is trying to market windshield wipers to the public under its brand name, which has been highly successful in the passenger tire market.

Perform a SWOT analysis of the company's decision to offer windshield wipers, being in the passenger tire business. Site Sources

Business Economics, Economics

  • Category:- Business Economics
  • Reference No.:- M91671118

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