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Do all the given problems:

problem 1: Why should a firm enter in the international market? Do you think that international marketing is an obligation in current era?

problem 2: An Indian corporation wants to export its cars, what are the factors which must be kept in mind by the company while choosing target markets?

problem 3:

a) Describe different barriers to international marketing of services.

b) You are in a business of soft drink and intend to export your product. Which kind of distribution channel you will choose for your product and why?

problem 4: Differentiate between:

a) Local brands and Global brands.
b) Indirect exporting and direct exporting.
c) Personal selling and Publicity.
d) Psychographic segmentation and Behavior segmentation.

problem 5: prepare down short notes on the given terms:

a) EPRG orientation.
b) Targeting strategies.
c) International Product Life cycle (IPLC).
d) Data analysis.

International Economics, Economics

  • Category:- International Economics
  • Reference No.:- M92552

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