Do all the given problems:
problem 1: Why should a firm enter in the international market? Do you think that international marketing is an obligation in current era?
problem 2: An Indian corporation wants to export its cars, what are the factors which must be kept in mind by the company while choosing target markets?
a) Describe different barriers to international marketing of services.
b) You are in a business of soft drink and intend to export your product. Which kind of distribution channel you will choose for your product and why?
problem 4: Differentiate between:
a) Local brands and Global brands.
b) Indirect exporting and direct exporting.
c) Personal selling and Publicity.
d) Psychographic segmentation and Behavior segmentation.
problem 5: prepare down short notes on the given terms:
a) EPRG orientation.
b) Targeting strategies.
c) International Product Life cycle (IPLC).
d) Data analysis.