4-5 pages (excluding references and cover page

In addition to the e-Business Plan template under the Search Engine Optimization Plan section heading, add a Search Engine Optimization Plan of 4-5 pages that includes the following for the case study organization:

• Create a sitemap (HTML or XML) of the internal architecture for the proposed Web site (created in Week 3).
• Describe the meta tags for the proposed Web site.
• Describe the body tags for the proposed Web site.
• Describe the key words for the proposed Web site (based on analytics from Week 3, if possible).
• Provide list of 10 competitors' meta key word tags.
• Create a Web site goal statement (unique selling proposition [USP]) including key words.
• Create title and description tags for your proposed Web site.
• Use a free key word ranking tool to track your key words and provide results.