1. Which customization activities would most likely increase a customer’s long-term value?

Expanding the need set

Improving the quality of the product

Improving service quality

None of the above

2. Which of the following companies would benefit least from creating value streams?

furniture retailer

bookseller

home builder

clothing retailer

3. Failing to align supply-chain management with demand-chain management results in:

underdelivering

overdelivering

lost share-of-customer opportunities

all of the above

4. The two kinds of customization that provide the greatest competitive advantage are because they remember what a customer wants:

Adaptive and cosmetic

Collaborative and transparent

Adaptive and collaborative

Cosmetic and transparent

5. What primarily drives the success of mass customization?

customer collaboration

offering “bundled” options

extensive inventory

unique personalization