1. Most speakers, after evaluating their audience, try to present their ideas in a way that achieves common ground with the audience. This common ground is called:

• identification.
• salience.
• purpose.
• speech.
• feedback.

2. Statements of opinion:

• are salient to the audience.
• reflect subjective judgments based on experience.
• refer to observable phenomena.
• are verifiable.
• are only salient when verified.

3. Audience demographics refers to the listeners' political affiliations.

• True
• False

4. Outside of the classroom most speakers conduct audience analysis using:

• simplifying devices.
• market research.
• focus groups.
• audience surveys
• common sense