1. If you were starting a soap business (laundry soap), what strategy would you use to compete with Procter & Gamble and Clorox? How would you reach your target market? How and where would you advertise? We talk about the power of word of mouth-how do you use it to your advantage as a small business marketer?

2. One of the biggest challenges the business faced was getting its products on the shelves of grocery stores. By 1999, they were in 2,500 stores from California to Florida, and the company had revenues of $5 million. How would you create such market penetration?