1. A large advertising agency is headquartered in New York, but has branch offices in major cities around the world. Those offices work with key accounts in their respective cities, but branches also collaborate with each other when a client wants an international campaign. This agency is known for producing the highest quality creative work in the industry. Whether a campaign is national or international, creating the campaign requires collaboration among art directors, copyrighters, media buyers, and other specialists at the firm. This agency employs only top talent and is a prestigious place to work. When designing their organization structure, what choices will support the goals and culture of this organization? Check the five choices that apply.
a. Jobs with high degree of variety
b. Managers with narrow span of management
c. Organize company by location
d. Jobs with high degree of specialization
e. Organize company by function
f. Managers with wide span of management
g. Centralize decision making at headquarters
h. Decentralize decision making to the branch offices
i. Line-and-staff structure at branch offices
j. Matrix structure at branch offices
k. Organize company by customer
l. Line structure at branch offices
2. Each type of organizational structure has unique advantages. For each advantage listed below, select the organizational structure it is associated with from the drop down menu.
A clear specified path for communications Select(Line structureLine and staff structure Matrix structure)
Expertise can be shared across departments Select(Line structureLine and staff structure Matrix structure)
Information is shared readily Select(Line structureLine and staff structure Matrix structure)
Specialized support is available to managers Select(Line structureLine and staff structure Matrix structure)
Decision making occurs rapidly Select(Line structureLine and staff structure Matrix structure)
Individuals can provide key regulatory oversight Select(Line structureLine and staff structure Matrix structure)