1. A company is doomed to failure in a foreign country if it _____.
?does not understand the foreign country's culture
?excessively focuses on translating product names to the foreign country's language
?varies its marketing mix according to the foreign customers
?pays attention to the foreign country's demographics
2. Small businesses are hesitant to involve in global business because it:
?limits the access to advanced technologies in less developed countries.
?slows down the rate at which people's living standards increase.
?involves various trade laws or tariffs.
?empowers governments to abuse the freedom and property of their citizens.
3. Which of the following is a similarity between joint ventures and licensing agreements?
?Both involve joining with a foreign company to create a new entity.
?Both depend heavily on contract manufacturing.
?Both are free from government interference.
?Both are free from risks.
4. A U.S. licensor will be most successful in maintaining effective control over licensees and preventing them from voiding the licensor's contract by:?
?using lawyers from both countries to write the licensing agreement.
?insisting that all licensees have a published code of ethics.
?receiving all the revenue earned by the licensees.
?locally registering patents and trademarks to the U.S. firm and not to the licensees.
5. Products that appeal to mothers have evolved since mothers are no longer homogeneous like before. Instead, there are traditional, blended, and nontraditional moms. Which of the following factors that affect consumer buying decision is responsible for this change?
?Increased motivation
?Changes in lifestyle
?Creation of poverty of time
?Increased involvemen
6. Unlike hedonic value, utilitarian value:
?is a form of perceived value.
?is obtained from products rather than services.
?can be viewed as a means to an end.
?can be enjoyed without making a purchase.
7. ?By sending postpurchase letters and giving guarantees on products, marketing managers can help reduce _____.
?cognitive dissonance
?internal stimuli
selective exposure
?want-got gap
8. ?Which of the following statements is true of trends in gender marketing?
?Today, men rely on the women in their lives to shop for them.
?It is unaffected by the roles of men and women in society.
?Men are more price-conscious than women.
?While shopping, men use tablets twice as often as they use smartphones.
9. A _____ is any unit of input affecting one or more of the five senses: sight, smell, taste, touch, and hearing.
?consideration set
?need
?stimulus
?want
10. ?Which of the following is a psychological factor that impacts consumer buying decisions?
?Social class
?Learnin
?Age
?Lifestyle
11. ?_____ refers to how an individual actually perceives himself or herself.
?Self-esteem
?Self-actualization
?Ideal self-image
?Real self-image
12. ?To increase the sales of low-involvement products, marketing managers can:
?focus on the package design of the products.
?promote the products extensively to the target market.
?design advertisements with highly emotional messages.
?adopt strategies that are used for marketing high-involvement products.
13. ?_____ typically occurs when a consumer has previous product experience but is unfamiliar with the current brands available.
?Stimulus generalization
?Routine response behavior
?Limited decision making
?Extensive decision making
14. ?After being influenced by frequent advertisements, Jeremy buys a new cell phone. However, he discovers that the new cell phone does not offer the features he expected. This scenario illustrates that the _____ of the purchase is less than Jeremy's expectations.
?perceived value
?actual value
?an evoked set
?a consumer set