is the process of naming broad product-markets and then , Ask an Expert

Accounting

______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.

A. Diversification

B. Market positioning

C. Market segmentation

D. Mass marketing

View complete question

Accounting Basics, Accounting

Category:- Accounting Basics
Reference No.:- M996137

Have any Question?Write your Review or question?

Related Questions in Accounting Basics

Question - paulson company issues 6 four-year bonds on

Question - Paulson Company issues 6%, four-year bonds, on December 31, 2017, with a par value of $200,000 and semiannual interest payments. Semiannual Period-End Unamortized Discount Carrying Value (0) 12/31/2017 $ 13,46 ...

Question - bunnell corporation is a manufacturer that uses

Question - Bunnell Corporation is a manufacturer that uses job-order costing. On January 1, the company's inventory balances were as follows: Raw materials $66,000 Work in process$33,600 Finished goods$38,400 The company ...

Question - income computation for a manufacturing firmthe

Question - Income Computation for a Manufacturing Firm The following data relate to GenMet, a U.S. based consumer goods manufacturing firm, for the fiscal year ending October 31, 2013. Reported amounts are in millions of ...

Question - redline publishers inc produces various manuals

Question - Redline Publishers, Inc. produces various manuals ranging from computer software instructional booklets to manuals explaining the installation and use of large pieces of industrial equipment. At the end of sol ...

Informatics and financial applicationsbackgroundthe

Informatics and Financial Applications Background The assignment of a payroll calculator demonstrates Excels ability to automate and present financial calculation information clearly. The ability to build and professiona ...

Question in anticipation of marys request for comparative

Question: In anticipation of Mary's request for comparative analysis, it will be useful at this time to do some research. You know that you can obtain the financials of companies within the same sector or Standard Indust ...

Question an llc may be taxed in different ways depending on

Question: An LLC may be taxed in different ways depending on the election made on the Form 8832 Entity Classification Election. Using a minimum of 450 words, explain what an LLC is and some of the advantages of this busi ...

Question it is common for social workers to be presented

Question: It is common for social workers to be presented with a crisis situation brought forth by clients, families, communities, and/or organizations. The ultimate goal is to restore the client to equilibrium. The five ...

Question - in recent years a number of companies have gone

Question - In recent years a number of companies have gone into liquidation (been ‘wound up') because they have not been able to meet their liabilities when they fell due. In Australia, there are some well-publicised exa ...

Question - on 1 january 2015 image plus ltd acquired

Question - On 1 January 2015 Image Plus Ltd acquired electronic equipment for $18 000, net of GST. It is estimated it will have no residual value. If depreciation is provided at 10% p.a. on the diminishing-balance basis, ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Accounting Basics Expert