Integrated marketing communication is a domain that tries to connect all the forms of communication in an integrated manner. It is an amalgam of conventional and latest marketing methodologies with an aim to establish a proper communication between the company and the stakeholders. This holds a great importance because it is very important for the firms to promote their product so as to maintain a good reputation as compared to their competitors in the market. Marketing definitely increases the sale of the organisation thereby generating high profits. Integrated marketing covers all forms of promotion: sales promotion, direct marketing, personal selling etc.
Importance of Integrated Marketing Communication in Academic Curriculum
This is included as a subject in the degree courses related to management as it helps students to gain practical and experimental aspects of marketing be it on social media or person selling marketing. This domain of integrated marketing is growing at a very pace in industries and is very vast. It is really important for the students to have a clear understanding of tools and techniques that are used these days in organisations for marketing. Certification courses are also being designed these days with a vast curriculum to make the students industry ready.
Why students seek advice in Integrated Marketing Communication
Students mainly require help in the domain of integrated marketing communication when they need to implement the theoretical knowledge that they gain from classroom learning in their institutes. There are many advanced concepts in this area like public relations or consumer sales promotion that include a lot of case studies based on analysis of the data. So students find difficulties in their assignments, homework, thesis or dissertation work.
Difficulties encountered in Integrated Marketing Communication
There are many difficult topics in this domain of integrated marketing communication as per students review. Few of them are: Crisis Communication, Strategic marketing management, Public relations, advertising designs, organisational structure and behaviour, Entrepreneurship, public affairs, Global brand communication. These topics demand a lot of analysis of the marketing communication process of a firm which poses a great difficulty for the students to understand and apply practically. Students are expected to do in depth research about them and then come down to a solution but they are so over burdened with the academic pressure these days that they hardly get any time to sit back and solve such case studies.
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