Assessment Brief

Events Policy and Strategy

Word Limit: 1600 words.

Assessment Brief:

Create an event report focusing on policy analysis and key managerial and strategic issues. You will need to assess the influence of Special Events policy makers and implementers in relation to your event and identify how you will address each.

Your response should include but is not limited to: -

• The publics need for and/or support for the event

• The risks to the event stakeholders including: -

? Organisers

? Participants

? Attendees

• The ability to find and booking venues on appropriate dates, meeting event requirements including capacity and facilities.

• Startup funding and cash flow to meet event needs for an event fulfilling the publics expectations

• Availability of skilled and professional workforce and supplementary volunteer workforce where appropriate

• Sustainability and environmental concerns and the potential need for an environment impact statement (EIS)

You should take into consideration the needs of events

1. Political needs

2. Population needs

3. Infrastructure needs

4. Approval and regulatory needs

Please remember

Do not under any circumstances contact the Event organisers or industry suppliers, any queries regarding availability of venues, artists and equipment or costing which you are unable to establish must be directed to your tutor. Place your name and ES1 in the subject line of the e-mail.

Identification of key strategic policy issues and function of the event programme .

Demonstrate an understanding of strategic planning and environmental analysis

Evidence of significant research as a basis for analysis

Presentation and industry standard documentation

Identification of key strategic policy issues and function of the event programme Identifies a wide range of strategic policy issues and function with extensive depth of knowledge of special events Identifies a range of strategic policy issues and function based on a good knowledge of special events Solid understanding of strategic policy issues and function for Special

Events Developing an understanding of strategic policy issues and function for Special

Events Fails to demonstrate basic understanding of strategic policy issues and function for Special Events

Demonstrate an understanding of strategic planning and environmental analysis Demonstrates an understanding of a wide range of variables in strategic planning and environmental analysis Evaluates a range of variables presenting strategic planning and environmental analysis Solid understanding of the process required in strategic planning and environmental analysis Developing an understanding of the process required in strategic planning and environmental analysis Fails to understand special event strategic planning and environmental analysis.

Evidence of significant research as a basis for analysis Comprehensive understanding of the event through extensive and detailed research Clear understanding of the event through significant research A clear attempt at gaining knowledge through research Basic research lacking in detail and depth Little or no evidence of the use of research.

Presentation and industry standard documentation Fully developed document free of technical and grammatical errors Good document well formatted mostly free of technical and grammatical errors Clear document mostly free of technical and grammatical errors Poorly prepared and formatted document with significant errors and some omissions Document fails to meet minimum standards.